Paid Link Exchange

You will come across many people who think it is not worth using paid links to achieve top page rank. To know the truth, it is important for you to know that Google offers Google Adsense through which webmasters can build link for a fixed pay. Read on to know the link concept followed by search engines to rank sites.

Do you know how Google categorizes websites under organic and inorganic search? Well, all websites which are well optimized using SEO techniques like article submission, directories submission, forum, blog etc without using paid links come under the organic search ranking. But a website which is promoted mostly through the paid links, will be listed under the inorganic search ranking by Google.

So the paid link submission is not fruitless. Google accepts the links purchased for advertising purpose, but it is purely against the links that are purchased for the purpose of getting high PR. So you use Google Adsense for advertising purposes, and gain top ranking. You can also buy text advertisements from someone else to achieve better results in search engines.
Remember if your site has enough useful information, then other similar sites will be ready to place your site link without link exchange.